Archive - Engineering for Marketers

A Sixth Issue: This Is Still the Work

One bot to rule the tasks

Jul 14 •

A Fifth Issue: Clear Eyes, Full Prompts

No vague inputs, no wasted clicks

Jul 1 •

June 2025

A fourth issue: Keep it moving

No lazy prompts, no lazy tracking

Jun 22 •

📊Tracking Custom Events in Mixpanel

Last time, we walked through how to set up Mixpanel using the init tag.

Jun 22

GUEST POST: Stop Asking AI to Be Your Designer

(And What to Do Instead)

Jun 18

📊 Getting Started with Mixpanel via GTM

Let’s get a bit more technical today.

Jun 14 •

Engineering for marketers

🛠️ How to Set Up GA4 (With GTM)

When I was choosing a platform to start with, I went for something simple but essential.

Jun 14

A third issue: No turning back

Engineering for Marketers is a newsletter about using AI in marketing and making sense of the technical side of modern marketing

Jun 12 •

A second issue; Let’s do this

A tracking setup, a design rethink, and a post timing myth

Jun 9 •

Engineering for Marketers Issue #1

One OpenAI gem, one attribution lesson, and a few tools you’ll thank me for

Jun 6 •

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