A Fifth Issue: Clear Eyes, Full Prompts
No vague inputs, no wasted clicks
Hello Marketer,
Happy new month. We’ve crossed the halfway mark of the year — how are you holding up?
My boss recently said things are going to “get even busier.” Which made me pause… because if this isn’t busy, what is?
Still, I’m staying optimistic. Quietly hopeful that Q3 will be the one that clicks into place.
I’ve also been thinking a lot about decision fatigue, the small mental toll of having to choose, edit, and react all day. If you’ve ever delayed a task because you couldn’t decide where to start, you get it. I’m experimenting with ways to reduce that load. If you want me to share, let me know.
Now here’s what I’ve got for you today:
A better way to prompt
How to actually use Mixpanel to make marketing decisions
🧠Talking to AI like it’s your teammate
In the last issue, I wrote about why understanding prompting is important and how it helps save time. Now, let’s talk about how to actually approach prompting.
We’ve all used AI tools such as ChatGPT, Claude, and Gemini. But here’s the difference: some people get magic from them. Others just get… paragraphs.
That gap usually comes down to how you prompt.
Prompting is not just about asking questions. It’s how you brief the smartest assistant you’ll ever have. And like any assistant, it’s only as good as the information you give it.
A lazy prompt leads to lazy output.
“Write me a blog post”… would obviously just bring you anything. But
“Write a 500-word blog post for Gen Z founders on how to build a no-code MVP. Tone: sharp, friendly, like Elerna Verna if she had a TikTok” that gives the model something to work with.”The difference is clarity and context.
If you want results that sound like your brand, add flavor:
“I run a SaaS product that helps solo marketers automate email follow-ups. We sound like Notion but slightly more playful. Our customers are mostly small teams and bootstrappers.”That tiny bit of background changes everything.
You can go further and assign it a role:
“Act like a B2B content strategist. Write a LinkedIn post about why click-through rate doesn’t mean conversion.”Or give it format guardrails:
“Structure the post using Problem > Agitate > Solution. End with a question.”This helps the model focus and saves you multiple rounds of back-and-forth.
When tone or output style matters, show an example:
“Here’s a tweet I wrote:‘Marketing isn’t just creativity. It’s configuration. Funnels, tracking, delivery, it’s infrastructure for ideas.’
Now write three more in the same voice.”This is One-shot or few-shot prompting(depending on the number of examples you give), and it works.
For bigger tasks, break things down.
Instead of “Plan a Q4 content calendar,” try:
“List 10 blog ideas for a fintech startup targeting Nigerian immigrants in Canada.”Then: “Group them into monthly themes.”
Then: “Turn each theme into weekly content with formats and channels.”
Small, clear prompts reduce friction. And that’s the point: faster, sharper work with fewer edits.
The better your prompt, the better your result. It doesn’t have to be complex; the two essential things that matter are Context and Clarity.
📊 Using Mixpanel Like You Mean It
In this issue, I’d like to walk us through a few practical examples of how it fits into everyday marketing decisions.
Tracking where users drop off
Let’s say you’re running paid campaigns, and people are clicking through. Some sign up, but not many go on to complete a key action, like funding their wallet or starting a free trial.
This is where Funnels in Mixpanel are useful.
Set up a sequence like:
Viewed Pricing Page → Clicked Fund Wallet → Purchase Completed
You’ll see how many users reach each step and where most stop. If thousands view the pricing page but only a few complete the purchase, that tells you exactly where the problem is whether it's unclear pricing, a poor user experience, or a lack of trust at the point of payment.
Compare Campaign Performance
Not all traffic is equal. Two different campaigns may drive similar click volumes, but one might bring users who actually convert and stick around.
Mixpanel helps you go deeper using Segmentation. Filter your funnels or retention reports by:
utm_campaignvaluesutm_sourceorutm_mediumAny other custom properties you pass with events
This lets you answer questions like:
Which campaign led to more purchases?
Which campaign brought users who came back after a week?
What kind of messaging drives higher-quality traffic?
Build Behavior-Based Cohorts
Mixpanel allows you to group users based on their behavior. These groups or cohorts update automatically as users qualify or drop off.
For example:
“Signed up but didn’t fund wallet”
“Completed first purchase within 3 days”
“Viewed the invite page but didn’t send any invites.”
Once defined, you can use these cohorts to:
Trigger retargeting or email flows
Compare them to your best-performing users
Measure impact over time
Understand Actual User Paths
Funnels help you track expected steps. But they don’t show all the possible paths.
Mixpanel’s Flows (also called Paths) visualize the real user journeys. You’ll see what pages or actions most users take after landing on your homepage, visiting a blog post, or completing a signup.
For instance, you might learn that many users go:Homepage → Blog → FAQ → Checkout — but drop off there.
This kind of insight helps you spot unnecessary steps, better position your CTAs, and improve the overall flow through your product or site.
Measuring feature adoption
If you’ve just launched a new feature, say “Instant Transfer.” Mixpanel helps you understand how it’s being used.
Track a custom event like Used Instant Transfer. Then break it down by:
Day-by-day usage
First-time vs returning users
Country or region
Conversion or retention impact
Linking anonymous activity to user profiles
Before users sign up, they interact anonymously. But Mixpanel allows you to connect to their previous activity once they create an account.
Using identify(), You can link their earlier pageviews, clicks, or interactions to their profile, giving you a complete view of:
What brought them to your product
How long did it take them to convert
What changed in their behavior after signing up
Mixpanel doesn’t just track what’s happening; it helps you understand why and what to do next. When used intentionally, it becomes one of the most valuable tools in a marketer’s workflow, applicable to campaigns, funnels, onboarding, and feature launches alike.
That’s it for this issue.
If something clicked, feel free to pass it on. And if you're experimenting with Mixpanel or trying to level up your prompting game, I'd love to hear how it's going.
I'm always open to questions or ideas for what you'd like to see next. Just reply here or reach out directly: amos.feranmi@gmail.com
Made with curiosity (and caffeine),
Amos Feranmi
.