About Engineering for Marketers

Welcome to Engineering for Marketers — a newsletter for marketers who want to work smarter with AI and master the technical side of modern marketing.

Why subscribe?

Marketing today is evolving fast. AI is reshaping how we brainstorm, create, and execute campaigns. Meanwhile, the technical side — from tracking, automation, and data to performance tools — has never been more critical.

But here’s the challenge:
Most marketers weren’t trained for this shift.
Many resources are either hard to understand or too abstract.
That’s where Engineering for Marketers comes in.

Subscribe to get full access to the newsletter and publication archives.

What You’ll Get

Every edition delivers practical, easy-to-digest content designed to help you:

• Use AI in your marketing: tools, prompts, use cases, workflows

• Understand marketing tech: analytics, tracking, automation, and setup guides

• Improve execution: insights on what makes campaigns work behind the scenes

• Stay updated on the tools, trends, and tactics shaping the future of marketing

Whether you're a beginner or a seasoned marketer, this newsletter is your shortcut to keeping up and leveling up.

Who’s Behind This?

Hi, I’m Amos Feranmi. I'm currently the Product Marketing Manager at Selar, a leading digital commerce platform for creators in Africa. I’ve spent years experimenting with AI tools, campaign systems, tracking setups, and performance marketing.

I’m still learning daily, and this newsletter shares what I discover — wins, failures, and all.

If that sounds like something you want in your inbox, hit Subscribe.
It’s free and built to make you a better marketer every week.