It’s hard not to fall in love with June, we just had our third public holiday this month. I’ve been counting, and maybe you have too. I hope you found a way to enjoy it, whether by taking a proper break or simply slowing down for a moment.
Meanwhile, here’s what I have for you today:
A sneak peek into how ChatGPT can critique and improve designs (yes, really)
A step-by-step guide to setting up Mixpanel with GTM
🎨 AI as Your Creative Second Eye
We’ve talked about using AI to create. We’ve mentioned tools like Sora and Pixelcut that help bring ideas to life in seconds. But creation is only one side of the story. What about when you need a second opinion?
Sometimes you’re the one reviewing a design. Maybe you’re the marketing manager, and the final creatives land on your desk. Or you’re working solo, and you’ve put something together, but something feels off. You can’t quite explain it, but you know it could be better.
That’s where ChatGPT comes in. You can actually ask it to review a design, even one made with AI, and it won’t just say what’s wrong. It will give you clear, thoughtful, and practical suggestions: “Try moving the headline up,” “Reduce the font size here,” “Your CTA needs more contrast.”
It’s like having a creative partner on call one that helps you see what you might’ve missed, and nudges you toward better. Not to replace your gut instinct, but to help sharpen it.
Because feedback is part of the creative process too and now, AI can help you with that part as well.
Remember the design we created in the first issue? Let’s take it further by asking ChatGPT to critique it and give clear, actionable suggestions.
💬 Example Prompt:
Act like a senior creative director reviewing a social media design. This post was created for a newsletter called “Engineering for Marketers,” meant for Instagram and LinkedIn. The goal is to grab attention and drive clicks.
Give me 3 to 5 simple, clear, and specific actions I can take to improve it. Focus on visual clarity, layout, text hierarchy, and effectiveness. Keep it short. Bullet points or a numbered list are fine. Don’t write a long explanation or document.
✅ ChatGPT’s Response:
1. Reduce Text Size Slightly – “ENGINEERING FOR MARKETERS” is very large; scaling it down by ~10–15% can balance the layout and leave more breathing room.
2. Boost CTA Contrast – The orange “Subscribe to our newsletter” text could use a light shadow or glow for better legibility on dark blue.
3. Add a Clear Button Style – Turn the CTA into a button (e.g. orange background, white text) to create a stronger focal point and click-driving element.
4. Simplify Icon Arrangement – Align the three icons horizontally with equal spacing and reduce their size slightly for cleaner composition.
5. Highlight the URL Differently – Consider a white underline or placing it in a soft container to draw more attention without overpowering the CTA.
📊 Getting Started with Mixpanel via GTM
Let’s get a bit more technical today.
In the last issue, we discussed connecting your website to Google Analytics 4 using Google Tag Manager (GTM). If you missed it, here’s the link to catch up. We’re building on that same setup here.
This time, we’re talking Mixpanel, something a few of you specifically asked about. I’ll take it from the top in this issue: how to set it up using GTM. Then, subsequently, I’ll move into how to start tracking events (especially conversion-related ones), and some tips I’ve picked up along the way
What is Mixpanel?
Mixpanel helps you see how people interact with your website, what pages they visit, what buttons they click, where they drop off, and so on.
It’s helpful if you're trying to understand what’s working and what’s not, especially across your funnel. Unlike GA4, it’s more focused on users and actions, which is gold when optimizing for signups, leads, or purchases.
Good data helps you stop guessing.
Mixpanel gives you clear visibility into how people move through your site, what draws them in, where they hesitate, and when they convert. That kind of insight helps you focus your energy on the parts of your funnel that move the needle.
So if you care about how marketing drives action (and I know you do), Mixpanel is worth learning.
This guide shows you how to set it up through GTM;
🧭 Step-by-Step Setup
Step 1: Create Your Mixpanel Project
To begin, head over to mixpanel.com and log in to your account. If you don’t have one yet, you can quickly create one for free.
Once you're in, click on Create Project and give your project a name you’ll easily recognize, such as My Website.
Next, go to Settings in the left sidebar. Inside the Project Settings section, copy your Project Token.
Step 2: Add Mixpanel to GTM
Now go to Google Tag Manager and open the GTM container connected to your website.
In the left-hand menu, click on Templates. Under Tag Templates, click New.
In the top-right corner, click Search Gallery.
Search for “Mixpanel” and when it appears, click Add to Workspace.
This installs the official Mixpanel tag into your container, giving you a clean setup without having to paste raw scripts.
Step 3: Set Up the Init Tag
In GTM, go to Tags and click New to create a new tag.
Click on Tag Configuration and select Mixpanel.
For Tag Type, choose init.
Paste in your Project Token.
Leave the Initialization Options as default.
Under Triggering, choose Initialization – All Pages to ensure the tag runs on every page of your site.
Under Autocapture Mode, click enabled.
Give the tag a name and click Save.
Step 4: Publish and Confirm Everything is Working
In GTM, click Submit, name your version something like Mixpanel Init, and click Publish to push it live.
Next, click Preview, enter your website’s URL, and open your site in a new tab.
In the Tag Assistant panel, look for Mixpanel Init under Tags Fired.
If you see it there, your setup is working, and your site is now connected to Mixpanel.
Let me know if you try it out and if everything works as expected. If you run into a hiccup or have questions, I’m just one reply away.
Very clear and interesting to read. Thank you sir