A fourth issue: Keep it moving
No lazy prompts, no lazy tracking
Hello Marketer,
It’s been a minute. Starting is hard, staying consistent is even harder.
It’s true, you haven’t heard from me in a while. Life’s been a bit of a roller coaster.
While I try to keep the momentum going with these issues, I also plan to share some extra pieces here and there. They might not land directly in your inbox, but they'll still be worth your time because, honestly, there’s so much to talk about.
That said, I’ll never overload you that’s how special you are to me.
Speaking of you… how was your weekend?
Are you ready for Monday? Or secretly wishing for one more Sunday?
Now, here’s what I’ve got for you today:
A quick dive into prompting
A walkthrough of custom event tracking with GTM and Mixpanel
🧩Let’s talk prompting
Don’t worry, I’m not about to throw one of those “10 daily prompts to supercharge your workflow” lists at you. Or “5 secret prompts no one’s telling you about.” The prompts are endless. But the point is that prompting actually matters.
Someone once told me - this was about two years ago - if you don’t know what you’re looking for, you’ll take whatever ChatGPT or any AI model gives you. That line stuck with me. Because it’s true and maybe even more true now.
It’s one thing to know what you want. It’s another to know how to ask.
I know, I know. You can always refine. Keep tweaking the prompt till it gives you something useful. But that’s time. That’s energy. And when it comes to media generation, especially with visuals, you really start to feel that time cost
Prompting is the act of giving instructions or context to an AI model. That’s it. But don’t underestimate it — the quality of your prompt shapes the quality of your result.
There are levels to this.
Some prompts are vague and the results you get are bland or completely off.
Some are clear and structured and you’ll notice the difference immediately.
Then there are the advanced ones that include examples, roles, even step-by-step instructions. These are the prompts that , feel like a real collaboration
There are different techniques, and they all just refer to how much context you’re giving the model. And yes, prompting has become such a real thing, it now has a name: prompt engineering. That’s how much it matters.
So why does this matter for you as a marketer
Prompting isn’t some nice-to-have skill anymore. It’s a multiplier. A cheat code. The better your prompts, the faster and sharper your work becomes.
For example, “write a caption” is okay, but “write an Instagram caption for a new skincare product targeting Gen Z in a playful tone” gives you a result that’s sharper, more relevant, and much closer to what you actually need
Prompting also helps with brand consistency. If you include something like “use a confident but friendly tone, avoid slang, no jargon” or include elements of your brand guide in your prompt, the model starts to write like your brand, every time
You can brainstorm blog titles, campaign hooks, influencer angles AI becomes your co-creative when you frame the right ask. If you’re trying to understand your customer better, ask the model to step into their shoes. Try something like, “You’re a first-time buyer of this product, what might be confusing or frustrating you before checkout?”
Prompting becomes a way not just to create, but understand. And that’s the key.
Prompting connects your creative thinking with what AI can deliver, helping you work faster, create more, and discover better ideas.
📊 Tracking Custom Events in Mixpanel
Last time, we walked through how to set up Mixpanel using the init tag. That setup included turning on Autocapture, which gives you a useful baseline — things like page views, button clicks, and form submissions — without needing to configure anything manually.
But as helpful as that is, in most real-world cases, it’s not enough. You’ll often want to track specific actions your users are taking — and that’s where custom events come in.
Let’s break that down together with a practical scenario.
The first step is to set up a Trigger in Google Tag Manager. A trigger simply tells GTM when a tag should fire. There are different types of triggers depending on the interaction or condition you're trying to track from basic page views and clicks to more specific actions like form submissions, element visibility, or even YouTube video plays.
It’s actually a long list, but for now, let’s focus on one of the most common and easiest to use: the Page View trigger.
Let’s say you want to track signups on your site. The best way to do this is to have a dedicated thank you page that users are redirected to after signing up.
Note: It doesn’t have to be a traditional thank you page. It just needs to be a page that’s only accessible after someone has signed up.
Once that’s in place, go into GTM → Triggers → New, and give your trigger a name. Something like Signup – Thank You Page View works well.
Choose the Page View trigger type, and under “This trigger fires on,” select Some Page Views. You don’t want this firing for every single page.
Now you’ll set up a condition to target just the thank you page. You can use a variable like:
{{Page Path}}- this refers to everything after your domain, like /thankyou{{Page Hostname}}-the domain name itself{{Page URL}}- the full URL
In this case, choose Page Path, set the condition to contains, and enter /thankyou. This tells GTM to fire the trigger only when someone lands on that specific page.
Once your trigger is ready, it’s time to create the tag.
You might already be familiar with this from setting up tags for Google Analytics or Mixpanel’s base setup. This time, we’re creating a custom event tag.
Go to Tags → New, choose Tag Configuration, and select Mixpanel.
For the Tag Type, select Track.
Under Event Name, enter something like Signup Completed or anything that makes it easy to identify later.
Then, under Triggering, choose the thank you page trigger you just created.
Give your tag a name something like Mixpanel–Signup Completed and save it.
Once everything is saved and published, you should be good to go. The event might take a few minutes to show up in Mixpanel, but sometimes it can take a few hours or up to a day.
Go to your Mixpanel dashboard and check if the event is firing. You should start seeing data soon after people complete the signup process.
And if anything feels off or you’re not seeing the event show up, feel free to reach out. I’m happy to help troubleshoot.
And that’s a wrap for this issue.
I hope it gave you something to think about or at least made a few things click.
I’m always open to questions, feedback, or ideas for what you'd like to see next. Just hit reply or reach out directly: amos.feranmi@gmail.com
Made with curiosity (and a lot of caffeine),
Amos Feranmi